Below are the first year objectives of the the five year strategic plan for Montgomery Community College.

Strategic GoalObjectiveResponsible Positions
# 1 -Montgomery Community College
employees will promote the College's
services and programs through targeted
marketing, increased community
presence and effective public
communications. (MARKETING,
COMMUNITY ENGAGEMENT &
COMMUNITY COMMUNICATION)
Prepare employees to be college
ambassadors by developing an
internal communication tool.
President, Director of Marketing, Director
of Human Resources
Identify local organizations where
college employees can share
updates and successes of the
institution.
President, VP of Instruction, Dean of
Continuing Education, Curriculum Deans,
Curriculum Program Chairs, Curriculum
FT Faculty, Continuing Education
Directors, Foundational Studies Director,
Director of Educational Partnerships, and
Coordinator of Prison Programming
Schedule specific (observable)
promotion events/activities based
on the local organizations
identified, and share updates and
successes of the institution.
President, VP of Instruction, Dean of
Continuing Education, Curriculum Deans,
Curriculum Program Chairs, Curriculum
FT Faculty, Continuing Education
Directors, Foundational Studies Director,
Director of Educational Partnerships, and
Coordinator of Prison Programming,
Director of Learning Resources
Work with the Director of
Marketing to assess current
marketing efforts and identify ways
to expand reach within
Montgomery County; report out on
assessment findings and
implement the new ways to
expand reach.
President, VP of Instruction, Dean of
Continuing Education, Curriculum Deans,
Curriculum Program Chairs, Curriculum
FT Faculty, Continuing Education
Directors, Foundational Studies Director,
Director of Educational Partnerships, and
Coordinator of Prison Programming
# 2 - Montgomery Community College
employees will develop a comprehensive
approach to provide state of the art
recruitment and retention services to
students. (STUDENT & STUDENT
RECRUITMENT & RETENTION)
Assess current student recruitment
and retention practices to identify
areas of possible improvement,
and/or expansion.
VP of Instruction, VP of Student Services,
Coordinator of Student Life &
Recruitment, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Foundational Studies
Director, Director of Educational
Partnerships, Coordinator of Prison
Programming, and Student Success &
Retention Specialist
Examine recruitment and retention
practices at other higher education
institutions to identify best
practices.
VP of Instruction, VP of Student Services,
Coordinator of Student Life &
Recruitment, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Foundational Studies
Director, Director of Educational
Partnerships, Coordinator of Prison
Programming, and Student Success &
Retention Specialist
Develop specific goals and
measurements for recruiting
students and retaining them after
enrollment.
VP of Instruction, VP of Student Services,
Coordinator of Student Life &
Recruitment, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Foundational Studies
Director, Director of Educational
Partnerships, Coordinator of Prison
Programming, and Student Success &
Retention Specialist
Improve enrollment of
underrepresented populations at
the institution. *
VP of Instruction, VP of Student Services,
Coordinator of Student Life &
Recruitment, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Foundational Studies
Director, Director of Educational
Partnerships, Coordinator of Prison
Programming, and Student Success &
Retention Specialist
# 3 – Montgomery Community College
employees will integrate the College’s
instructional disciplines to effectively and
continually train individuals for existing
and emerging careers and prepare them
to be leaders within their communities.
(COURSES/PROGRAMMING)
Identify areas where continuing
education, curriculum, and
business/industry training already
integrate to train for existing and
emerging skills and document best
practices from those efforts.
VP of Instruction, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Coordinator of Prison
Programming, and Director of IE
Identify cross-programmatic
skillsets needed by graduates to
be successful after
graduation/course completion.
Integrate training for those skillsets
across all disciplines.
VP of Instruction, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Coordinator of Prison
Programming, and Director of IE
Develop mechanisms for tracking
graduates/completers after
employment to gauge their
success in their chosen field.
VP of Instruction, Dean of Continuing
Education, Curriculum Deans, Curriculum
Program Chairs, Curriculum FT Faculty,
Con Ed Directors, Coordinator of Prison
Programming, and Director of IE

*Program Review Data provides unduplicated enrollment data by gender and ethnicity. (a google drive folder that can be shared with
individuals by Director of Institutional Effectiveness.

NCCCS 2019 Equity Report provides data on 25+ year old enrollment: https://www.nccommunitycolleges.edu/analytics/equity-report

Authors