Tuesday, March 31, 2015
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Small Business Center

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Small Business Center Seminars

The Small Business Center is a resource provided by the State of North Carolina and by Montgomery Community College to help small businesses succeed. We provide free confidential business counseling, free business skills seminars and free access to vital resources and information. The MCC Small Business Center will be offering the following free seminars this semester. Please note that certificates will be provided to all seminar attendees. Please note that drop-ins are always welcome at these seminars, but advance registration is strongly recommended so handouts and seating arrangements can be prepared. Also, please note that seminars with no advance registrations may be canceled. To register for any of these seminars or to make an appointment for counseling, please contact Richard Hinson by phone at 910-576-6222 Extension 216 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.  -  To register online for any of these seminars, please visit our SBCN website at www.ncsbc.net//center.aspx?center=75340

   

Market Your Business by Networking in Your Community

If you are spending lots of time on internet marketing and social networking, you may be missing the customers, benefits, connections and potential sales within your local community. Successful small business owners must devote time to both of these areas to be profitable. Learn how you can reach potential customers in your local community and gain their trust using face to face networking.

Instructor:  Emily Ballance

Date:           March 31

Time:           Tuesday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 136

   

How to Start Your Own Business

This seminar is strongly recommended for business owners and entrepreneurs who want to learn the basic procedures required to start their own business. Learn the best way to start a business with minimum risk and limited investment, by starting your business venture on a small scale with existing resources.  Analyze potential opportunities to utilize your skills and resources to start a business.  Learn the importance of developing a written business plan before starting your business venture. Evaluate the benefits of starting your business without quitting your present job, so you can pay your bills as your business grows.

Instructor:      Mike Bowyer

Date:               April 1

Time:              Wednesday, 6:00 PM – 9:00 PM

Fee:                 Free, Building 100, Room 136

Dynamite Marketing on a Firecracker Budget

This seminar is strongly recommended for business owners and entrepreneurs who need to improve their focus on the major objectives of their business.  Learn how to market your business economically with a low-cost marketing plan.  Learn how to find new customers and reinforce relationships with existing customers by utilizing inexpensive marketing techniques.  Learn what marketing strategies will generate the most profits for your business.  Mike Collins is an entrepreneur who has personally started eight small businesses.  Mike Collins is an outstanding speaker whose extensive research and preparation assure that his presentations are full of useful information.  His genuine desire to help people and his sense of humor combine to make his presentations an overwhelming success every time.  Please do not miss this seminar if you want to learn how to get more results from your marketing endeavors without spending more money.

Instructor:  Mike Collins

Date:           April 2

Time:           Thursday, 1:30 PM – 4:30 PM

Fee:             Free, Building 100, Room 136

 

How to Market Your Business in Candor

This seminar is designed for business owners and entrepreneurs in Candor who want to learn how to evaluate their existing marketing efforts and discover new affordable marketing techniques to build a stronger sales base in a “soft” market. Discover the rewarding process of reinventing your business and developing a fresh comprehensive business plan to establish new business relationships and increase your share of the available market for your products or services.

Instructor:  Charles (Bud) Young

Date:           April 7

Time:           Tuesday, 6:00 PM – 9:00 PM

Fee:             Free, Candor Town Hall Conference Room

   

How to Market Your Business in Troy

This seminar is designed for business owners and entrepreneurs in Troy who want to learn how to evaluate their existing marketing efforts and discover new affordable marketing techniques to build a stronger sales base in a “soft” market. Discover the rewarding process of reinventing your business and developing a fresh comprehensive business plan to establish new business relationships and increase your share of the available market for your products or services.

Instructor:  Charles (Bud) Young

Date:           April 8

Time:           Wednesday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 136

   

How to Market Your Business in Mt Gilead

This seminar is designed for business owners and entrepreneurs in Mt Gilead who want to learn how to evaluate their existing marketing efforts and discover new affordable marketing techniques to build a stronger sales base in a “soft” market. Discover the rewarding process of reinventing your business and developing a fresh comprehensive business plan to establish new business relationships and increase your share of the available market for your products or services.

Instructor:  Charles (Bud) Young

Date:           April 9

Time:           Thursday, 6:00 PM – 9:00 PM

Fee:             Free, Mt Gilead United Methodist Church

   

Options for Financing Your New Business

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to finance a new business or expand a current business. Are you looking for money to start or expand a business? You have a lot of options, from the Small Business Administration (SBA) – an American Institution – to a new phenomenon called Crowd Sourcing.  We will explore how agencies, such as the US Department of Agriculture (USDA) and the NC Rural Center, help businesses in rural areas. We will talk about micro-lending institutions and revolving loan programs. Lastly, we will discuss how you can develop a strong business plan – complete with specific financial documents – that will get the attention of your lender. You will have a workbook to take home that will guide you as you get your new or expanding business off the ground.

Instructor:  Marla Coulthard

Date:           April 14

Time:           Tuesday, 6:00 PM – 9:00 PM

Fee:              Free, Building 100, Room 136

   

How to Market Your Invention

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to market an invention.  Learn all the steps required in this complicated process.  Examine the options available to an inventor, such as obtaining a patent versus obtaining patent pending status, designing and building a prototype yourself versus selecting a manufacturing company to build it for you, and marketing your invention directly to the public or utilizing a marketing firm. All of the important steps in this process will be discussed to provide you with valuable insight into the process of marketing an invention.  Bud Young served as the Vice President of Sales and Marketing for Capel Rugs for many years and earned the reputation of being a “Get ‘R Done” type of guy.  If you have an idea concerning a new invention, please do not miss this seminar.

Instructor:  Charles (Bud) Young

Date:           April 15

Time:           Wednesday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 136

   

How to Make Money with a Worm Farm Business

This seminar is strongly recommended for entrepreneurs who want to learn how to make money with a worm farm business.  Learn how this part-time business venture can generate income for you in several different ways.  Learn the basics of raising and harvesting worms and worm products.  Learn the importance of internet marketing to this business endeavor.  Learn how to design your website to provide potential customers with the opportunity to evaluate and order your products.  Learn the procedures for shipping worms and worm products to ensure the safe and prompt delivery of your orders.  Steve Little operates a very successful worm farm business in Lexington.  Steve will display examples of worms and worm products and explain the best practices to use to generate income from a worm farm business.

Instructor:  Steve Little

Date:           April 16

Time:           Thursday, 1:30 PM – 4:30 PM

Fee:             Free, Star Town Hall Conference Room

 

Financing Your Business Startup

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how a strong business plan can help you obtain financing for your business startup. Learn about various funding sources for business ventures. Learn the steps required to obtain assistance and information from the SBCN, the SBTDC and the SBA. Learn how to evaluate your options for financing your business startup and how to improve your chances of obtaining the funding necessary to allow you to start and operate your own business. Mike Bowyer is an experienced accountant who is very knowledgeable on this subject. He will provide valuable insight into the confusing process of financing a business startup.

Instructor:      Mike Bowyer

Date:               April 16

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                 Free, Building 100, Room 154

Marketing Your Art or Craft

If you are a working artist or craftsman, like it or not, you are a business owner and you have a brand. Are you happy with your brand? Is your brand generating the income you want and need? Learn how the marketing research process can help you make informed decisions as you develop a workable set of goals, objectives, strategies and tactics to create a truly memorable brand that authentically represents you and your art or craft. Learn the tools of the trade to successfully promote your art locally, regionally and beyond. Advanced marketing strategies will be explained, including networking, publicizing, exhibiting, social media marketing, developing websites and blogs and making the most of online sales websites like Etsy. Learn how to put it all together to create a faithful following for you and your art or craft. Learn how to use these concepts to generate growth in both your sales and your income. Marla Coulthard has been a very successful entrepreneur for over 30 years and she has a lot of experience with artistic business ventures. She can share a great deal of practical knowledge and important insight to help you market your art.

Instructor:     Marla Coulthard

Date:              April 21

Time:             Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

How to Enhance Your Negotiating and Forecasting Skills

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how enhanced negotiating tactics and professional forecasting strategies can generate more inventory turns and highly successful seasonal product promotions to increase the profits of any business venture. Discover how to develop your business skills in these very important areas to help you develop better relationships with your customers that will allow your business to be more successful. Steve Carver has over 45 years of experience as a multiple business owner so he can share a great deal of practical knowledge, best practices and important insight into how you can make money in your business venture.

Instructor:      Steve Carver

Date:               April 22

Time:              Wednesday, 6:00 PM – 9:00 PM

Fee:                 Free, Building 100, Room 136

Fifteen Common Mistakes That Will Undermine Your Business

This seminar is strongly recommended for all business owners and entrepreneurs. We have all heard the old saying that we should learn from other’s mistakes so we do not make the same ones. Opening and operating a business normally involves a great deal of time and a substantial financial investment. During this seminar, you will examine the fifteen most common mistakes made by entrepreneurs and business owners that will ultimately undermine their business. If you are a current business owner or if you plan to start a business soon, this seminar will prove to be very valuable in helping you develop a legal and profitable business with an excellent chance for future growth. Make a solid investment in the survival of your business by learning how to avoid these fifteen common mistakes. Bob Moore is a successful entrepreneur who is very knowledgeable on this subject. Bob truly wants to help people succeed in their business venture and in life. He will address your business concerns and provide you with a plan to help your business venture succeed.

Instructor:  Bob Moore

Date:           April 23

Time:           Thursday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 154

  

Strategies for Effective Supervision

This seminar is strongly recommended for business owners and entrepreneurs who want to improve the effectiveness of their supervisors.  Many supervisors are promoted into a management position from the production floor without any supervisory training.  Just the fact that you are a great production worker does not automatically mean that you will be an effective supervisor.  This seminar will provide supervisors with the basic techniques for effective supervision.  You will learn the basic principles of managing employees in a way that will allow you to earn their respect and cooperation.  You will learn how to communicate effectively with employees and with management, how to develop your listening skills in order to find the true cause of a problem and how to resolve conflicts between employees under your supervision.

Instructor:  Breon Allen

Date:           April 28

Time:           Tuesday, 1:30 PM – 4:30 PM

Fee:             Free, Building 100, Room 136

   

ABCs of Starting a Business

This seminar is strongly recommended for all business owners and entrepreneurs. Learn the basic steps necessary to start your own small business. Learn the best way to start a small business with minimum risk and limited investment. Analyze potential opportunities to utilize your skills and resources to start a small business. Mike Collins is a very successful entrepreneur who has personally started eight small businesses. Mike is an outstanding speaker whose extensive research and preparation assure that his presentations are full of useful information. His genuine desire to help people and his sense of humor combine to make his presentations an overwhelming success every time. Please do not miss this opportunity to learn how you could actually be able to start your own business with existing resources.

Instructor:  Mike Collins

Date:           April 28

Time:           Tuesday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 136

   

Effective Communication Strategies for Entrepreneurs

Business owners and entrepreneurs must possess effective communication skills in order for their business venture to succeed.  In fact, communication is one of the most powerful business tools you can possess.  In this seminar, you will discover how to communicate more effectively with your employees and your customers and how to express your ideas clearly.  You will gain tips for better written and oral communication, one-on-one communication, group communication and upward, downward and lateral communication.  This seminar is a must for understanding the dynamics and power of communication and how to put effective communication skills to work for you.

Instructor:  Breon Allen

Date:           April 29

Time:           Wednesday, 1:30 PM – 4:30 PM

Fee:             Free, Building 100, Room 136

   

How to Make Money with a Café, Coffee House or Bakery

When you start any kind of eatery business, you must have a detailed business plan. Many factors have to be considered. Learn how to resolve important issues such as leases, equipment, licensing permits, health department inspections, menu selections, parking, traffic issues, local competition, hospitality procedures, funding issues and selecting a name for your business. Learn how to establish fair portion sizes and fair prices while providing excellent customer service in order to keep your customers coming back.

Instructor:  Steve Carver

Date:           April 29

Time:           Wednesday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 136

   

Why Successful Businesses ARE Successful

Too often we hear that “luck” is the main reason a business fails or succeeds.  This could not be further from the truth as successful businesses share common traits and luck is not one of them.  After researching hundreds of small businesses in North Carolina, South Carolina and Virginia for the past 10 years, Bob Moore created this seminar which reveals common traits that successful small businesses possess.  Small businesses that possess these traits have shown growth and produced handsome profits for their owners.  This seminar is designed for individuals thinking of opening a new business as well as existing entrepreneurs who seek the inside secrets of how to make their business more profitable.  Opening and operating a small business involves a huge investment of time, talent and resources.  Insure the success of your business and your personal success by attending this informative and enlightening seminar.

Instructor:  Bob Moore

Date:           April 30

Time:           Thursday, 6:00 PM – 9:00 PM

Fee:             Free, Building 100, Room 154

   

Marketing Strategies for Selling on eBay

This seminar is designed for business owners and entrepreneurs who want to make eBay a primary business tool. During this fast-paced session, learn the best practices to use when setting up an account, listing items for sale, taking payments and shipping. Topics will include: eBay appraisals and research; registering on eBay and starting a seller’s account; choosing formats and categories; writing descriptions that sell; submitting photos; analyzing feedback; using PayPal; shipping tips; and pricing philosophies that will make you an eBay Top Rated Seller! Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 5

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

Building Your Business on eBay – Beyond the Basics

This seminar is designed for business owners and entrepreneurs who are already selling on eBay who want to establish a continuous retail presence on eBay. Topics in this fast paced session include: starting and growing an eBay business; finding merchandise to sell; creating professional listings that can really generate sales; marketing your business on eBay; managing active listings effectively; resolving issues and feedback; and protecting your eBay business. Learn valuable tricks of the trade that you have to know to become an eBay Power Seller. Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 7

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

How to Start an eBay Store

This seminar is designed for business owners and entrepreneurs who are ready to become eBay Store Owners. During this fast-paced session, learn how to start, brand and optimize your eBay Store Website. Learn how to market your eBay Store more effectively with email newsletters, traffic reports and the markdown manager sales tool. Learn how to use the “Quick Store Tune-Up” feature and “Manage My Store” page to customize your eBay Store. Learn valuable tips for search engine optimization that will surely bring more internet shoppers to your eBay Store. Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 12

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

How to Sell on eBay with Your Mobile Device

This seminar is designed for business owners and entrepreneurs who are already selling on eBay who want to learn how to sell on eBay with their mobile devices.  The eBay apps for iPhone, iPad, Android, Windows Phone, Windows 8 and BlackBerry let you create a listing with a simple form.  During this seminar, you will learn how to:  Research sales trends and completed listings for similar items to set a competitive price for your item; Take pictures with your device and add them to your listing; Scan your item’s barcode to add product details that are in eBay’s catalog automatically; Finish a listing you started before, either on your mobile device or on your home computer - the eBay app is synchronized to the eBay website, making it easy to move between them when creating a listing; predefine and save your listing preferences like handling time and return policy; Use the Sell One Like This feature to auto-fill some of your item details; Accept PayPal as a payment method; Keep track of your active listings; Relist items; and Provide tracking information to buyers and respond to questions right away.  Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 14

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

How to Set Up a Business Website

This seminar is designed to show business owners and entrepreneurs how to develop a business website. Numerous options concerning website design will be explained in great detail. Learn the basic concepts of effectively marketing your products or services on your website. Learn how to set up a shopping cart to allow internet customers to purchase your products or services online. Discover how several different payment processors work and learn the advantages and disadvantages of each one. Evaluate the major factors of a business website that you will want to include in your website to maximize your impact on the internet. Learn the basic principles of Search Engine Optimization and how they can help you attract more potential customers to your website. Please do not miss this opportunity to learn how to make your website an effective marketing tool for your business.

Instructor:      Teresa Broadway

Date:               May 19

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 200, Room 216

  

Hands–On Facebook Marketing Strategies

This seminar is designed to show business owners and entrepreneurs how to successfully market their products using Advanced Facebook Marketing Strategies through hands-on demonstrations. During this class, Internet Marketing Expert Teresa Broadway will set up a Facebook page for your business and demonstrate all the basic procedures for establishing the identity of your business, listing your products or services and providing potential customers with an opportunity to place orders and make payments with your business. Teresa will explain the various options available for using Facebook to effectively market your products or services on the Internet. Learn how Facebook Marketing can help your business to generate sales by reaching a multitude of Facebook users all over the country.

Instructor:      Teresa Broadway

Date:               May 21

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 200, Room 216

  

How to Start an Ecommerce Store to Market Your Products Online

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to market their products online by starting their own Ecommerce Store.  Learn how to expand your market by opening online stores or selling your products through Amazon and other online channels.  Learn about the various platforms that are available for starting an Ecommerce Store and determine which one is right for your business.   Evaluate strategies for developing your Ecommerce Budget, examine the legal aspects of operating an Ecommerce Store and discover ways to streamline and automate your online order processing procedures.  During this seminar, Internet Marketing Expert Teresa Broadway will explain the advantages of using Amazon and other several other online marketing channels to explode the marketing opportunities of your business.  She will also share a wide range of highly successful Ecommerce Marketing Strategies that you can adapt to your online business venture.  She will share several real world case studies so you can decide which strategies you need to employ to maximize your chances for success in Ecommerce.  If you are thinking about selling your products online, either now or in the future, please do not miss this seminar.

Instructor:      Teresa Broadway

Date:               May 26

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

Social Media Marketing Strategies – Twitter, Facebook, YouTube and More!

This seminar is strongly recommended for business owners and entrepreneurs who want to learn the latest marketing strategies to attract more customers and increase your sales with less work and expense through the power of Social Media on the Internet. Learn how to connect with customers and prospects, how to generate more leads and how to be perceived as the expert in your field. Learn how to increase your revenues, reduce your marketing expenses and get the word out about your business with social media marketing. Learn how to create a following with Twitter, Facebook, YouTube and other social media sites that will have people talking about your business. Internet Marketing Expert Teresa Broadway is an excellent speaker who will show you how you can utilize social media to expand your business by reaching more prospective internet customers.

Instructor:      Teresa Broadway

Date:               May 28

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 – Blair Auditorium

  

To register online for any of these seminars, please visit our Small Business Center Network website:

https://www.ncsbc.net//center.aspx?center=75340

  

To register for any of these seminars by phone or email, please contact:

Richard Hinson, Small Business Center Director

Montgomery Community College, 1011 Page Street, Troy, NC  27371

910-576-6222 Ext 216

This email address is being protected from spambots. You need JavaScript enabled to view it.

  

Continuing Education Team | (910) 576-6222

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Clare Cagle

Instructor, Adult Literacy

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Robin Coates

Dean of Continuing Education

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Lewis Edwards

Continuing Education Coordinator

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Abraham Encinas Torres

J. Abraham Encinas-Torres

ESL Lead Instructor-Recruiter

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Andrew Gardner

Andrew Garner

Coordinator,
Business & Industry Services

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Kathy Garner-Smith

Kathy Garner-Smith

Coordinator,
Career & College Readiness

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Richard Hinson

Richard Hinson

Coordinator, Small Business Center

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Maria Inman

Maria Inman

Assessment/Retention Specialist

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Angela Kennedy

Angela Kennedy

Assistant to the Dean of Continuing Education

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Connie Parsons

Connie Parsons

Administrative Assistant

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Kaye Taylor

Receptionist/Data Entry

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