Friday, October 24, 2014
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Small Business Center

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Small Business Center Seminars

 The Small Business Center is a resource provided by the State of North Carolina and by Montgomery Community College to help small businesses succeed. We provide free confidential business counseling, free business skills seminars and free access to vital resources and information. The MCC Small Business Center will be offering the following free seminars this semester. Please note that certificates will be provided to all seminar attendees. Please note that drop-ins are always welcome at these seminars, but advance registration is strongly recommended so handouts and seating arrangements can be prepared. Also, please note that seminars with no advance registrations may be canceled. To register for any of these seminars or to make an appointment for counseling, please contact Richard Hinson by phone at 910-576-6222 Extension 216 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.  -  To register online for any of these seminars, please visit our SBCN website at https://www.ncsbc.net//center.aspx?center=75340  -  Please monitor our MCC website for schedule and room assignment updates at http://www.montgomery.edu/small-business-center.html

 

Marketing Your Art or Craft

If you are a working artist or craftsman, like it or not, you are a business owner and you have a brand. Are you happy with your brand? Is your brand generating the income you want and need? Learn how the marketing research process can help you make informed decisions as you develop a workable set of goals, objectives, strategies and tactics to create a truly memorable brand that authentically represents you and your art or craft. Learn the tools of the trade to successfully promote your art locally, regionally and beyond. Advanced marketing strategies will be explained, including networking, publicizing, exhibiting, social media marketing, developing websites and blogs and making the most of online sales websites like Etsy. Learn how to put it all together to create a faithful following for you and your art or craft. Learn how to use these concepts to generate growth in both your sales and your income. Marla Coulthard has been a very successful entrepreneur for over 30 years and she has a lot of experience with artistic business ventures. She can share a great deal of practical knowledge and important insight to help you market your art.

Instructor:     Marla Coulthard

Date:              October 21

Time:             Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 105 - Blair Auditorium

 

Fifteen Common Mistakes That Will Undermine Your Business

This seminar is strongly recommended for all business owners and entrepreneurs. We have all heard the old saying that we should learn from other’s mistakes so we do not make the same ones. Opening and operating a business normally involves a great deal of time and a substantial financial investment. During this seminar, you will examine the fifteen most common mistakes made by entrepreneurs and business owners that will ultimately undermine their business. If you are a current business owner or if you plan to start a business soon, this seminar will prove to be very valuable in helping you develop a legal and profitable business with an excellent chance for future growth. Make a solid investment in the survival of your business by learning how to avoid these fifteen common mistakes. Bob Moore is a successful entrepreneur who is very knowledgeable on this subject. Bob truly wants to help people succeed in their business venture and in life. He will address your business concerns and provide you with a plan to help your business venture succeed.

Instructor:      Bob Moore

Date:               October 28

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

Financing Your Business Venture

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how a strong business plan can help you obtain financing for your business venture. Learn about various funding sources for business startups. Learn the steps required to obtain assistance and information from the SBCN, the SBTDC and the SBA. Learn how to evaluate your options for financing your business venture and how to improve your chances of obtaining the funding necessary to allow you to start and operate your own business. Wendy Berry is a small business owner who started her own business with existing resources. Wendy provides each attendee with an excellent set of free handouts explaining the entire process of financing your business venture.

Instructor:      Wendy Berry

Date:               October 29

Time:              Wednesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

How to Make Money with a Worm Farm Business

This seminar is strongly recommended for entrepreneurs who want to learn how to make money with a worm farm business.  Learn how this part-time business venture can generate income for you in several different ways.  Learn the basics of raising and harvesting worms and worm products.  Learn the importance of internet marketing to this business endeavor.  Learn how to design your website to provide potential customers with the opportunity to evaluate and order your products.  Learn the procedures for shipping worms and worm products to ensure the safe and prompt delivery of your orders.  Steve Little operates a very successful worm farm business in Lexington.  Steve will display examples of worms and worm products and explain the best practices to use to generate income from a worm farm business.

Instructor:      Steve Little

Date:               October 30

Time:              Thursday, 1:30 PM – 4:30 PM

Fee:                Free, Star Town Hall Conference Room

 

Why Successful Businesses ARE Successful

Too often we hear that “luck” is the main reason a business fails or succeeds.  This could not be further from the truth as successful businesses share common traits and luck is not one of them.  After researching hundreds of small businesses in North Carolina, South Carolina and Virginia for the past 10 years, Bob Moore created this seminar which reveals common traits that successful small businesses possess.  Small businesses that possess these traits have shown growth and produced handsome profits for their owners.  This seminar is designed for individuals thinking of opening a new business as well as existing entrepreneurs who seek the inside secrets of how to make their business more profitable.  Opening and operating a small business involves a huge investment of time, talent and resources.  Insure the success of your business and your personal success by attending this informative and enlightening seminar.

Instructor:      Bob Moore

Date:               October 30

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

How to Rejuvenate Your Business

This series of 3 seminars, offered at 3 different locations within Montgomery County, is strongly recommended for business owners and entrepreneurs who want to learn how to evaluate their existing marketing efforts and discover new affordable marketing techniques to build a stronger sales base in a “soft” market. Discover the rewarding process of reinventing your business and developing a fresh comprehensive business plan to establish new business relationships and increase your share of the available market for your products or services. Bud Young served as the Vice President of Sales and Marketing for Capel Rugs for many years and earned the reputation of being a “Get ‘R Done” type of guy. Please do not miss this tremendous opportunity to learn fresh marketing techniques from an experienced marketing professional. Please attend the seminar offered near your business location for specific input concerning marketing in your section of our county. You are certainly welcome to attend all 3 seminars if you want to evaluate the differences in marketing strategies for each of these locations.

Instructor:      Charles (Bud) Young

Date:               November 4

Time:              Tuesday, 1:30 PM – 4:30 PM

Fee:                Free, Candor Town Hall Conference Room

Date:               November 5

Time:              Wednesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

Date:               November 6

Time:              Thursday, 1:30 PM – 4:30 PM

Fee:                Free, Mt Gilead United Methodist Church Fellowship Hall

 

How to Set Up a Business Website

This seminar is designed to show business owners and entrepreneurs how to develop a business website. Numerous options concerning website design will be explained in great detail. Learn the basic concepts of effectively marketing your products or services on your website. Learn how to set up a shopping cart to allow internet customers to purchase your products or services online. Discover how several different payment processors work and learn the advantages and disadvantages of each one. Evaluate the major factors of a business website that you will want to include in your website to maximize your impact on the internet. Learn the basic principles of Search Engine Optimization and how they can help you attract more potential customers to your website. Please do not miss this opportunity to learn how to make your website an effective marketing tool for your business.

Instructor:      Teresa Broadway

Date:               November 6

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 143

 

Strategies for Effective Supervision

This seminar is strongly recommended for business owners and entrepreneurs who want to improve the effectiveness of their supervisors.  Many supervisors are promoted into a management position from the production floor without any supervisory training.  Just the fact that you are a great production worker does not automatically mean that you will be an effective supervisor.  This seminar will provide supervisors with the basic techniques for effective supervision.  You will learn the basic principles of managing employees in a way that will allow you to earn their respect and cooperation.  You will learn how to communicate effectively with employees and with management, how to develop your listening skills in order to find the true cause of a problem and how to resolve conflicts between employees under your supervision.

Instructor:      Breon Allen

Date:               November 11

Time:              Tuesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

Selling to the Federal Government - NCMBC Overview

The North Carolina Military Business Center (NCMBC) connects small and mid-size businesses with military and other federal business opportunities.  The NCMBC will provide an overview of its services and explain how to evaluate military and other federal business opportunities.  NCMBC services include: a business assistance team that finds opportunities, notifies businesses and helps them develop winning proposals; running the State’s official, FREE web portal, www.MatchForce.org, which automatically matches NC businesses to federal opportunities; and conducting strategic initiatives to position North Carolina businesses to win future military contracts.

Instructor:      Linn Owen - NCMBC

Date:               November 12

Time:              Wednesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

How to Write a Business Plan

This seminar is strongly recommended for business owners and entrepreneurs who want to learn the basic procedures for developing a business plan. Learn how to write a business plan to fully evaluate and develop your business idea and maximize your opportunity to be successful. What are your special talents and skills? Learn to assess them based on your habits and lifestyle preferences to determine if your business idea will work for you. Discover how to create a marketing plan and a cash flow analysis to evaluate the potential success of your business idea. Learn the financial advantages of starting your business without quitting your present job to allow you to pay your bills while your business grows. Business owners who develop and utilize a solid business plan and who have mastered the basic business skills necessary for managing a small business have an excellent chance for long term success. Steve Carver has over 45 years of experience as a multiple business owner so he can share a great deal of practical knowledge and important insight to help you develop your business plan.

Instructor:      Steve Carver

Date:               November 13

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

How to Deal with Conflicts in the Business World

Business owners and entrepreneurs must learn how to deal with conflicts in the business world in order to be successful. Conflicts in the business world are inevitable. However, conflicts do not have to force everyone to take sides and create major disruptions in your business. Instead, conflict can be viewed as an opportunity for change and growth. This seminar examines how to identify the basic causes of conflict and how to focus on preventing conflicts from disrupting the business environment. Also, we will examine what to do when conflicts do occur and how to treat the actual causes rather than the symptoms. In addition, you will learn the basic rules to help you deal with conflict when it occurs, how to move toward successful resolution and how to use the experience of conflict to actually enhance your business environment and to improve personal relationships with your employees and your customers. Breon Allen is a very successful entrepreneur and an outstanding speaker who can provide tremendous insight concerning how to deal with conflicts in the business world.

Instructor:      Breon Allen

Date:               November 18

Time:              Tuesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

How to Start Your Own Business

This seminar is strongly recommended for business owners and entrepreneurs who want to learn the basic procedures required to start their own business. Learn the best way to start a business with minimum risk and limited investment. Analyze potential opportunities to utilize your skills and resources to start a business. Learn the importance of developing a written business plan before starting your business venture. Evaluate the benefits of starting your business without quitting your present job, so you can pay your bills as your business grows. Wendy Berry is a small business owner who started her own business with existing resources. Wendy provides each attendee with an excellent set of free handouts explaining the entire process of starting your own business.

Instructor:      Wendy Berry

Date:               November 19

Time:              Wednesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

How to Market Your Invention

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to market an invention.  Learn all the steps required in this complicated process.  Examine the options available to an inventor, such as obtaining a patent versus obtaining patent pending status, designing and building a prototype yourself versus selecting a manufacturing company to build it for you, and marketing your invention directly to the public or utilizing a marketing firm. All of the important steps in this process will be discussed to provide you with valuable insight into the process of marketing an invention.  Bud Young served as the Vice President of Sales and Marketing for Capel Rugs for many years and earned the reputation of being a “Get ‘R Done” type of guy.  If you have an idea concerning a new invention, please do not miss this seminar.

Instructor:      Charles (Bud) Young

Date:               November 20

Time:              Thursday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

Social Media Marketing Strategies – Twitter, Facebook, YouTube and More!

This seminar is strongly recommended for business owners and entrepreneurs who want to learn the latest marketing strategies to attract more customers and increase your sales with less work and expense through the power of Social Media on the Internet. Learn how to connect with customers and prospects, how to generate more leads and how to be perceived as the expert in your field. Learn how to increase your revenues, reduce your marketing expenses and get the word out about your business with social media marketing. Learn how to create a following with Twitter, Facebook, YouTube and other social media sites that will have people talking about your business. Internet Marketing Expert Teresa Broadway is an excellent speaker who will show you how you can utilize social media to expand your business by reaching more prospective internet customers.

Instructor:      Teresa Broadway

Date:               November 25

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

How to Start an Ecommerce Store to Market Your Products Online

This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to market their products online by starting their own Ecommerce Store.  Learn how to expand your market by opening online stores or selling your products through Amazon and other online channels.  Learn about the various platforms that are available for starting an Ecommerce Store and determine which one is right for your business.   Evaluate strategies for developing your Ecommerce Budget, examine the legal aspects of operating an Ecommerce Store and discover ways to streamline and automate your online order processing procedures.  During this seminar, Internet Marketing Expert Teresa Broadway will explain the advantages of using Amazon and other several other online marketing channels to explode the marketing opportunities of your business.  She will also share a wide range of highly successful Ecommerce Marketing Strategies that you can adapt to your online business venture.  She will share several real world case studies so you can decide which strategies you need to employ to maximize your chances for success in Ecommerce.  If you are thinking about selling your products online, either now or in the future, please do not miss this seminar.

Instructor:      Teresa Broadway

Date:               December 2

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 200, Room 216

 

Marketing Your Business

This seminar is strongly recommended for business owners and entrepreneurs who would like to discover fresh marketing ideas for their business venture. Learn the basic fundamentals of marketing your business. Evaluate marketing techniques and inexpensive advertising ideas that can help a business grow and prosper. Learn how to evaluate your competition and how to increase your share of the available market. Explore business marketing systems using the Internet to illustrate specific examples. Learn how to develop a marketing plan to increase your sales and grow your business. Wendy Berry is a small business owner who started her own business with existing resources. Wendy provides each attendee with an excellent set of free handouts explaining the entire process of marketing your business.

Instructor:      Wendy Berry

Date:               December 3

Time:              Wednesday, 1:30 PM – 4:30 PM

Fee:                Free, Building 100, Room 136

 

Introduction to Seven Habits of Highly Effective People

This seminar is designed to show business owners and entrepreneurs how to change their strategies to become more effective in all of their business endeavors.  Do you have trouble with unpredictable changes, poor communication, low trust levels, and stagnant performance levels in your life?  Learn how to solve these problems using The Seven Habits of Highly Effective People by Stephen Covey.  These habits can help you:  balance all aspects of your life; define yourself from within to become more influential; replace burnout with high levels of satisfaction; increase trust levels; meet needs more effectively through better understanding; increase your productivity and quality of work; and understand and meet the needs of others better.  This seminar is an NC Board of Funeral Service approved five-hour continuing education program for Funeral Service Professionals.

Instructor:      Lin Mitchell

Date:               December 4

Time:              Thursday, 9:00 AM – 3:00 PM with a one hour lunch break

Fee:                Free, Building 200, Room 224

 

Legal Considerations for Business Owners and Entrepreneurs

This seminar is strongly recommended for all business owners and entrepreneurs. Learn the advantages and disadvantages of the basic types of business structures, including sole proprietorships, partnerships, limited liability companies and various types of corporations. Learn how much legal protection you need to conduct business in your field of operation. Learn how to design a basic contract between your business and your customers to ensure that you will receive prompt payment for your products or services. Evaluate the basic legal needs of your small business through open discussion with an experienced attorney.

Instructor:      Harry Fisher

Date:               December 9

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

Legal Strategies for Business Owners Concerning Major Life and Death Issues

This seminar is strongly recommended for all business owners and entrepreneurs. Learn how the following basic legal documents can protect you from financial disaster:  Power of Attorney; Healthcare Power of Attorney; Living Will; Key Person Insurance; Testamentary Will; Trust for Minor Children; Revocable Trust; and Business Agreements pertaining to Death or Withdrawal. Evaluate your legal needs to prepare for your future and protect yourself from financial hardship through open discussion with an experienced attorney.

Instructor:      Harry Fisher

Date:               December 11

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room 136

 

Marketing Strategies for Selling on eBay

This seminar is designed for business owners and entrepreneurs who want to make eBay a primary business tool. During this fast-paced session, learn the best practices to use when setting up an account, listing items for sale, taking payments and shipping. Topics will include: eBay appraisals and research; registering on eBay and starting a seller’s account; choosing formats and categories; writing descriptions that sell; submitting photos; analyzing feedback; using PayPal; shipping tips; and pricing philosophies that will make you an eBay Top Rated Seller! Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 5, 2015

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room TBA

 

Building Your Business on eBay – Beyond the Basics

This seminar is designed for business owners and entrepreneurs who are already selling on eBay who want to establish a continuous retail presence on eBay. Topics in this fast paced session include: starting and growing an eBay business; finding merchandise to sell; creating professional listings that can really generate sales; marketing your business on eBay; managing active listings effectively; resolving issues and feedback; and protecting your eBay business. Learn valuable tricks of the trade that you have to know to become an eBay Power Seller. Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 7, 2015

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room TBA

 

How to Start an eBay Store

This seminar is designed for business owners and entrepreneurs who are ready to become eBay Store Owners. During this fast-paced session, learn how to start, brand and optimize your eBay Store Website. Learn how to market your eBay Store more effectively with email newsletters, traffic reports and the markdown manager sales tool. Learn how to use the “Quick Store Tune-Up” feature and “Manage My Store” page to customize your eBay Store. Learn valuable tips for search engine optimization that will surely bring more internet shoppers to your eBay Store. Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 12, 2015

Time:              Tuesday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room TBA

 

How to Sell on eBay with Your Mobile Device

This seminar is designed for business owners and entrepreneurs who are already selling on eBay who want to learn how to sell on eBay with their mobile devices.  The eBay apps for iPhone, iPad, Android, Windows Phone, Windows 8 and BlackBerry let you create a listing with a simple form.  During this seminar, you will learn how to:  Research sales trends and completed listings for similar items to set a competitive price for your item; Take pictures with your device and add them to your listing; Scan your item’s barcode to add product details that are in eBay’s catalog automatically; Finish a listing you started before, either on your mobile device or on your home computer - the eBay app is synchronized to the eBay website, making it easy to move between them when creating a listing; predefine and save your listing preferences like handling time and return policy; Use the Sell One Like This feature to auto-fill some of your item details; Accept PayPal as a payment method; Keep track of your active listings; Relist items; and Provide tracking information to buyers and respond to questions right away.  Nick Hawks is an education specialist trained by eBay with a diverse background in business administration and over 18 years of experience selling on eBay.

Instructor:      Nick Hawks

Date:               May 14, 2015

Time:              Thursday, 6:00 PM – 9:00 PM

Fee:                Free, Building 100, Room TBA

 

To register online for any of these seminars, please visit our Small Business Center Network website: https://www.ncsbc.net//center.aspx?center=75340

 

To register for any of these seminars by phone or email, please contact:

Richard Hinson, Small Business Center Director

Montgomery Community College, 1011 Page Street, Troy, NC  27371

910-576-6222 Ext 216

This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Continuing Education Team | (910) 576-6222

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Clare Cagle

Instructor, Adult Literacy

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Robin Coates

Dean of Continuing Education

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Lewis Edwards

Continuing Education Coordinator

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Abraham Encinas Torres

J. Abraham Encinas-Torres

ESL Lead Instructor-Recruiter

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Andrew Gardner

Andrew Garner

Coordinator,
Business & Industry Services

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Kathy Garner-Smith

Kathy Garner-Smith

Coordinator,
Career & College Readiness

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Richard Hinson

Richard Hinson

Coordinator, Small Business Center

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Maria Inman

Maria Inman

Assessment/Retention Specialist

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Angela Kennedy

Angela Kennedy

Assistant to the Dean of Continuing Education

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Connie Parsons

Connie Parsons

Administrative Assistant

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Kaye Taylor

Receptionist/Data Entry

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