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Small Business Center

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Small Business Center Seminars

The Small Business Center is a resource provided by the State of North Carolina and by Montgomery Community College to help small businesses succeed. We provide free confidential business counseling, free business skills seminars and free access to vital resources and information. The MCC Small Business Center will be offering the following free seminars this semester. Please note that certificates will be provided to all seminar attendees. Please note that drop-ins are always welcome at these seminars, but advance registration is strongly recommended so handouts and seating arrangements can be prepared. Also, please note that any seminar with no advance registration may be canceled. To register for any of these seminars or to make an appointment for counseling, please contact Richard Hinson by phone at 910-576-6222 Extension 216 or by email at This email address is being protected from spambots. You need JavaScript enabled to view it.  -  To register online for any of these seminars, please visit our SBCN website at www.ncsbc.net//center.aspx?center=75340

  

Sales Workshop – Networking Techniques for Increasing Your Sales

Discover exciting new ways to generate revenue for your business through increased sales. Learn how to network in your community to develop more personal relationships that can increase your customer base. Learn how to use a variety of sales techniques to attract new customers and expand your business.
Instructor: Jason Owens
Date: August 25
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Raise Your Credit Score to 740 Points
This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to improve their credit score so they can borrow money when the need arises. A good credit score is now considered to be 740 points or higher. Should you have one credit card or four? Should you pay off your balances every month or carry a balance? Should you carry a credit card even though you have not used it in years? The answers to these questions may surprise you when it comes to increasing your credit score. Now more than ever, having good credit is important in being able to obtain a loan for your business or to obtain a personal loan. Your credit score is also important in determining the interest rate of your loans, your insurance premiums and deposits required for phone and utility services. As of October 1, 2005, every adult in North Carolina has been able to receive a free credit report from each of the three credit reporting bureaus. Do you understand these reports and how to read them? In this seminar we will discuss the history of credit scoring, how to read a credit report and what factors are used in calculating your FICO or Beacon score. You will learn the legal tricks credit bureaus do not reveal on how to raise your score simply by the way you use your credit cards, treat inquiries, make your payments and carry balances. This seminar will also include information about the importance of maintaining good credit and the positive financial consequences it produces. Using several proven methods, your credit score could increase by 50-100 points or more within 60 days. Bob Moore is a successful entrepreneur who is very knowledgeable on this subject. Bob truly wants to help people succeed in their business venture and in life. He will address your credit score concerns and provide you with a plan to improve your credit score in a short period of time.
Instructor: Bob Moore
Date: August 27
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Set Up a Business Website
This seminar is designed to show business owners and entrepreneurs how to develop a business website. Numerous options concerning website design will be explained. Learn the basic concepts of effectively marketing your products or services online. Learn how to set up a shopping cart to allow internet customers to purchase your products or services. Discover how several different payment processors work and learn the advantages and disadvantages of each one. Evaluate the major factors of a business website that you will want to include in your website to maximize your impact on the internet. Learn the basic principles of Search Engine Optimization and how they can help you attract more potential customers to your website. Please do not miss this opportunity to learn how to make your website an effective marketing tool for your business.
Instructor: Teresa Broadway
Date: September 8
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 143

  

Hands–On Facebook Marketing Strategies
This seminar is designed to show business owners and entrepreneurs how to successfully market their products using Advanced Facebook Marketing Strategies through hands-on demonstrations. During this class, Internet Marketing Expert Teresa Broadway will set up a Facebook page for your business and demonstrate all the basic procedures for establishing the identity of your business, listing your products or services and providing potential customers with an opportunity to place orders and make payments with your business. Teresa will explain the various options available for using Facebook to effectively market your products or services on the Internet. Learn how Facebook Marketing can help your business to generate sales by reaching a multitude of Facebook users all over the country.
Instructor: Teresa Broadway
Date: September 10
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 143

  

Understanding Credit Card Processing Changes Affecting Business Owners on October 1, 2015
Credit Cards are changing from magnetic stripes to electronic chips to comply with global standards for payment processing. EMV cards use an integrated chip embedded in the card to hold all the cardholder information along with advanced security technology that reduces the risk of data fraud. Businesses that accept credit cards are required to upgrade their processing equipment to be able to handle EMV Cards by October 1, 2015. On this date, liability shifts from card issuers to merchants for counterfeit card fraud. This seminar will explain what you need to do to prepare for this technology change.
Instructor: Stacy Adams
Date: September 15
Time: Tuesday, 11:00 AM – 12:00 Noon
Fee: Free, Building 100, Room 105 – Blair Auditorium

  

How to Find Your Customers
Market research isn't just for startups; it's an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.
Instructor: Mike Bowyer
Date: September 15
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Dynamite Marketing on a Firecracker Budget
This seminar is strongly recommended for business owners and entrepreneurs who need to improve their focus on the major objectives of their business. Learn how to market your business economically with a low-cost marketing plan. Learn how to find new customers and reinforce relationships with existing customers by utilizing inexpensive marketing techniques. Learn what marketing strategies will generate the most profits for your business. Mike Collins is an entrepreneur who has personally started eight small businesses. Mike is an outstanding speaker whose extensive research and his genuine desire to help people combine to make his presentations an overwhelming success every time. Please do not miss this seminar if you want to learn how to get more results from your marketing endeavors without spending more money.
Instructor: Mike Collins
Date: September 16
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 148

  

How to Start a Business
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business. Learn the best way to start a business with minimum risk and limited investment, by starting your business venture on a small scale with existing resources. Analyze potential opportunities to utilize your skills and resources to start a business. Learn the importance of developing a written business plan before starting your business venture. Evaluate the benefits of starting your business without quitting your present job, so you can pay your bills as your business grows.
Instructor: Steve Carver
Date: September 17
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Basics of Bookkeeping
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make smart business decisions. This seminar will provide business owners with a basic understanding of business accounting procedures and reports. Learn how to manage money coming into your business and track expenses paid out by your business. Learn what documents you need to keep and for how long. Learn what information you need to keep for tax preparation. Learn how the bank uses your financial reports to determine future funding. Learn how knowing what you spend can help you budget and spend more profitably. Learn what Cash Flow means and how it helps you make better business decisions.
Instructor: Mike Bowyer
Date: September 22
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Start a Business – ABCs of Starting a Business
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business. Learn the best way to start a business with minimum risk and limited investment, by starting your business venture on a small scale with existing resources. Analyze potential opportunities to utilize your skills and resources to start a business. Learn the importance of developing a written business plan before starting your business venture. Evaluate the benefits of starting your business without quitting your present job, so you can pay your bills as your business grows.
Instructor: Mike Collins
Date: September 23
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 148

  

How to Write a Business Plan
This seminar is strongly recommended for business owners and entrepreneurs who want to learn the basic procedures for developing a business plan. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the procedures for writing a plan and steps for making the process easy. Learn how to evaluate your special talents and skills and coordinate them with your basic habits and lifestyle preferences to determine if your business idea will work for you. Learn how to create a marketing plan and a cash flow analysis for your business to evaluate the potential success for your business idea. Learn how to prevent financial disaster in your business venture by starting your small business without quitting your present job to allow you to pay your bills while your business grows.
Instructor: Steve Carver
Date: September 24
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Your Small Business Taxes
Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners.
Instructor: Mike Bowyer
Date: September 29
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Basics of Bookkeeping – Accounting Fundamentals for Business Owners
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make smart business decisions. This seminar will provide business owners with a basic understanding of business accounting procedures and reports. Learn how to manage money coming into your business and track expenses paid out by your business. Learn what documents you need to keep and for how long. Learn what information you need to keep for tax preparation. Learn how the bank uses your financial reports to determine future funding. Learn how knowing what you spend can help you budget and spend more profitably. Learn what Cash Flow means and how it helps you make better business decisions.
Instructor: Marie Blankenship
Date: September 30
Time: Wednesday, 1:30 PM – 4:30 PM
Fee: Free, Building 200, Room 237

  

Starting a Non-Profit Organization
Launching a non-profit organization is much like starting a for profit business, with a few different steps. You register first with the Secretary of State, then, if you want your organization to be tax-exempt, you apply to the Internal Revenue Service for 501(c)(3) status, which is required if you intend for your organization to apply for grants. This seminar will take you step by step through this process at both the state and federal level. You will learn how to apply this systematic approach and how to avoid some of the most common pitfalls. As an added bonus, you will receive a customized checklist to ensure that your applications are complete with all the necessary supporting documentation, so that you get approved the first time around.
Instructor: Marla Coulthard
Date: September 30
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 148

  

Financing Your Small Business
Financing continues to be a challenge for many small business owners. Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success. Learn how a strong business plan can help you obtain financing for your business startup. Learn the steps required to obtain assistance and information from the SBCN, the SBTDC and the SBA. Learn how to evaluate your options for financing your business startup and how to improve your chances of obtaining the funding necessary to allow you to start and operate your own business.
Instructor: Steve Carver
Date: October 1
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Start a Business
Understand the basics of starting a business in this seminar that takes you from idea to opportunity. Learn key strategies for start-up, financing and marketing as well as important information about legal issues, licensing, zoning, operations and more. Realize the importance of a self-assessment and how to evaluate the feasibility of your business idea. Discover the resources available to help you start and successfully operate your business. Learn the best way to start a business with minimum risk and limited investment, by starting your business venture on a small scale with existing resources. Analyze potential opportunities to utilize your skills and resources to start a business. Learn the importance of developing a written business plan before starting your business venture. Evaluate the benefits of starting your business without quitting your present job, so you can pay your bills as your business grows.
Instructor: Mike Bowyer
Date: October 6
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 200, Room 224

 

Basics of Bookkeeping – Record Keeping Options for Business Owners
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make smart business decisions. This seminar will demonstrate several different record keeping options available to business owners. Excel Spreadsheet record keeping options will be compared to QuickBooks record keeping options. Accurate and complete record keeping is extremely important to the success of any business. Resources for record keeping support will be provided during this seminar, so please bring a USB Flash Drive so you can copy this data for future use. Determine which record keeping system will work best for your business and learn best practices for using that record keeping option.
Instructor: Marie Blankenship
Date: October 7
Time: Wednesday, 1:30 PM – 4:30 PM
Fee: Free, Building 200, Room 224

  

Grant Writing for Non-Profits and Government Agencies
This seminar is strongly recommended for non-profit business owners and non-profit entrepreneurs who want to learn how to obtain grants to support their programs. Millions of government, foundation and corporate dollars are available to help non-profit, local governments and agencies accomplish their missions and carry out special projects and programs for their communities. Learn how to tap into these dollars by developing your own system for grant writing in 3 comprehensive steps. Step 1: How to conduct grant research and identify grantors with funding priorities that match your project needs; Step 2: How to develop persuasive narratives that make a compelling case for your project and prepare proposals that get funded; Step 3: How to develop valuable relationships with corporate, foundation and government funders. An added bonus – the seminar workbook contains an extensive resource list of major funders.
Instructor: Marla Coulthard
Date: October 7
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Marketing Your Business
Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Learn the basic fundamentals of marketing a business. Evaluate marketing techniques and inexpensive advertising ideas that can help a business grow and prosper. Learn how to evaluate your competition and how to increase your share of the available market. Explore business marketing systems using the Internet to illustrate specific examples. Learn how to develop a marketing plan to increase your sales and grow your company.
Instructor: Steve Carver
Date: October 8
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Secrets of Great Customer Service
This seminar is strongly recommended for business owners and entrepreneurs who want to improve their customer relationships, build customer loyalty and increase sales. Today, businesses cannot survive for long without great customer service. Learn what you need to do to keep your customers happy and to keep them coming back. Examine some of the typical reasons that customers leave and what you can do to prevent it from happening. Evaluate customer service from different perspectives and share stories concerning examples of how customer service can impact a small business – the good, the bad and the ugly. Emily Ballance is an outstanding professional speaker who will provide you with a wide range of information that can help you improve the customer service portion of your business.
Instructor: Emily Ballance
Date: October 13
Time: Tuesday, 1:30 PM – 4:30 PM
Fee: Free, Building 100, Room 148

  

Inexpensive and Creative Ways to Market Your Small Business
This seminar is strongly recommended for business owners and entrepreneurs who want to improve their marketing skills and explore new ways to market their business. Learn new, inexpensive and creative ways to market your products or services. Find out how to overcome common obstacles that may be holding you back. Bring your business cards if you have some but don't worry if you don't. You'll leave with new ideas to grow your business, increase your visibility and connect with your community. Emily Ballance is an outstanding speaker who can help you improve the marketing plan for your business in several key areas.
Instructor: Emily Ballance
Date: October 13
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Understanding Financial Reports in QuickBooks
Learn what financial reports entrepreneurs need to examine to monitor the profitability and financial health of their business. Learn how to read these reports and how to check them for accuracy. Discover the 10 most common errors in business accounting systems and how to find and correct these errors. Learn how to develop financial reports using QuickBooks. Learn how to use some of the valuable features of QuickBooks to save you time and frustration as you generate your weekly, monthly, quarterly and annual reports.
Instructor: Marie Blankenship
Date: October 14
Time: Wednesday, 1:30 PM – 4:30 PM
Fee: Free, Building 200, Room 224

  

Options for Financing Your New Business
This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to finance a new business or expand a current business. Are you looking for money to start or expand a business? You have a lot of options, from the Small Business Administration (SBA) – an American Institution – to a new phenomenon called Crowd Sourcing. We will explore how agencies, such as the US Department of Agriculture (USDA) and the NC Rural Center, help businesses in rural areas. We will talk about micro-lending institutions and revolving loan programs. Lastly, we will discuss how you can develop a strong business plan – complete with specific financial documents – that will get the attention of your lender. You will have a workbook to take home that will guide you as you get your new or expanding business off the ground.
Instructor: Marla Coulthard
Date: October 14
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Find Your Customers
Market research isn't just for startups; it's an important ongoing process for every small business. Developing a focused and effective marketing plan requires up-to-date market analysis. Discover the variety of market research tools that will give you critical information about your industry and customers. Get the data you need to test the feasibility of a new business, find the competition and potential customers interested in your proposed product or service.
Instructor: Steve Carver
Date: October 15
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Effective Communication Strategies for Entrepreneurs
Business owners and entrepreneurs must possess effective communication skills in order for their business venture to succeed. In fact, communication is one of the most powerful business tools you can possess. In this seminar, you will discover how to communicate more effectively with your employees and your customers and how to express your ideas clearly. You will gain tips for better written and oral communication, one-on-one communication, group communication and upward, downward and lateral communication. This seminar is a must for understanding the dynamics and power of communication and how to put effective communication skills to work for you.
Instructor: Breon Allen
Date: October 19
Time: Monday, 1:30 PM – 4:30 PM
Fee: Free, Building 100, Room 148

  

Strategies for Effective Supervision
This seminar is strongly recommended for business owners and entrepreneurs who want to improve the effectiveness of their supervisors. Many supervisors are promoted into a management position from the production floor without any supervisory training. Just the fact that you are a great production worker does not automatically mean that you will be an effective supervisor. This seminar will provide supervisors with the basic techniques for effective supervision. You will learn the basic principles of managing employees in a way that will allow you to earn their respect and cooperation. You will learn how to communicate effectively with employees and with management, how to develop your listening skills in order to find the true cause of a problem and how to resolve conflicts between employees under your supervision.
Instructor: Breon Allen
Date: October 20
Time: Tuesday, 1:30 PM – 4:30 PM
Fee: Free, Building 100, Room 136

  

Marketing Your Business
Marketing for the 21st Century small business is more dynamic and challenging than ever. Discover how to most effectively and efficiently use the many marketing tools available. Gain insights to understand and reach your customer, analyze your industry and business environment and differentiate between branding, advertising, and grassroots marketing techniques. Learn the basic fundamentals of marketing a business. Evaluate marketing techniques and inexpensive advertising ideas that can help a business grow and prosper. Learn how to evaluate your competition and how to increase your share of the available market. Explore business marketing systems using the Internet to illustrate specific examples. Learn how to develop a marketing plan to increase your sales and grow your company.
Instructor: Mike Bowyer
Date: October 20
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Basics of Bookkeeping
Gain a workable knowledge of how to properly record financial transactions for your business. Discover the three most important financial reports and how to use them to make smart business decisions. This seminar will provide business owners with a basic understanding of business accounting procedures and reports. Learn how to manage money coming into your business and track expenses paid out by your business. Learn what documents you need to keep and for how long. Learn what information you need to keep for tax preparation. Learn how the bank uses your financial reports to determine future funding. Learn how knowing what you spend can help you budget and spend more profitably. Learn what Cash Flow means and how it helps you make better business decisions.
Instructor: Steve Carver
Date: October 22
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Write a Business Plan
This seminar is strongly recommended for business owners and entrepreneurs who want to learn the basic procedures for developing a business plan. Learn how to turn your ideas into a solid plan for financing and long-term success. This seminar teaches you the important components of a business plan and helps you lay the foundation for a winning plan. Find out how marketing, operations, and finance are interrelated. Discover how a business plan is used by potential lenders, the procedures for writing a plan and steps for making the process easy. Learn how to evaluate your special talents and skills and coordinate them with your basic habits and lifestyle preferences to determine if your business idea will work for you. Learn how to create a marketing plan and a cash flow analysis for your business to evaluate the potential success for your business idea. Learn how to prevent financial disaster in your business venture by starting your small business without quitting your present job to allow you to pay your bills while your business grows.
Instructor: Mike Bowyer
Date: October 27
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Marketing Your Art or Craft
If you are a working artist or craftsman, like it or not, you are a business owner and you have a brand. Are you happy with your brand? Is your brand generating the income you want and need? Learn how the marketing research process can help you make informed decisions as you develop a workable set of goals, objectives, strategies and tactics to create a truly memorable brand that authentically represents you and your art or craft. Learn the tools of the trade to successfully promote your art locally, regionally and beyond. Advanced marketing strategies will be explained, including networking, publicizing, exhibiting, social media marketing, developing websites and blogs and making the most of online sales websites like Etsy. Learn how to put it all together to create a faithful following for you and your art or craft. Learn how to use these concepts to generate growth in both your sales and your income. Marla Coulthard has been a very successful entrepreneur for over 30 years and she has a lot of experience with artistic business ventures. She can share a great deal of practical knowledge and important insight to help you market your art.
Instructor: Marla Coulthard
Date: October 28
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Make Money with a Worm Farm Business
This seminar is strongly recommended for entrepreneurs who want to learn how to make money with a worm farm business. Learn how this part-time business venture can generate income for you in several different ways. Learn the basics of raising and harvesting worms and worm products. Learn the importance of internet marketing to this business endeavor. Learn how to design your website to provide potential customers with the opportunity to evaluate and order your products. Learn the procedures for shipping worms and worm products to ensure the safe and prompt delivery of your orders. Steve Little operates a very successful worm farm business in Lexington. Steve will display examples of worms and worm products and explain the best practices to use to generate income from a worm farm business.
Instructor: Steve Little
Date: October 29
Time: Thursday, 1:30 PM – 4:30 PM
Fee: Free, Star Town Hall Conference Room

  

Your Small Business Taxes
Gain a solid understanding of taxes required for small business owners and develop the best tax strategy for your business. Become familiar with the latest tax forms and procedures for both state and federal taxes. Discover how everyday business decisions can have tax implications that can affect your bottom line. This seminar is important for both new and experienced business owners.
Instructor: Steve Carver
Date: October 29
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Financing Your Small Business
Financing continues to be a challenge for many small business owners. Questions range from, Who will give me money for my business idea and what do they need from me? to, How will this business make money and will it be enough to pay back a loan or attract an investor? Explore the advantages and disadvantages of the different types of funding sources and how to choose the right one for your needs. Discover the keys to financing success. Learn how a strong business plan can help you obtain financing for your business startup. Learn the steps required to obtain assistance and information from the SBCN, the SBTDC and the SBA. Learn how to evaluate your options for financing your business startup and how to improve your chances of obtaining the funding necessary to allow you to start and operate your own business.
Instructor: Mike Bowyer
Date: November 10
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

How to Start an Ecommerce Store
This seminar is strongly recommended for business owners and entrepreneurs who want to learn how to market their products online by starting their own Ecommerce Store. Learn how to expand your market by opening online stores or selling your products through Amazon and other online channels. Learn about the various platforms that are available for starting an Ecommerce Store and determine which one is right for your business. Evaluate strategies for developing your Ecommerce Budget, examine the legal aspects of operating an Ecommerce Store and discover ways to streamline and automate your online order processing procedures. During this seminar, Internet Marketing Expert Teresa Broadway will explain the advantages of using Amazon and other several other online marketing channels to explode the marketing opportunities of your business. She will also share a wide range of highly successful Ecommerce Marketing Strategies that you can adapt to your online business venture. She will share several real world case studies so you can decide which strategies you need to employ to maximize your chances for success in Ecommerce. If you are thinking about selling your products online, either now or in the future, please do not miss this seminar.
Instructor: Teresa Broadway
Date: November 11
Time: Wednesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 105 – Blair Auditorium

  

Fifteen Common Mistakes That Will Undermine Your Business
This seminar is strongly recommended for all business owners and entrepreneurs. We have all heard the old saying that we should learn from other's mistakes so we do not make the same ones. Opening and operating a business normally involves a great deal of time and a substantial financial investment. During this seminar, you will examine the fifteen most common mistakes made by entrepreneurs and business owners that will ultimately undermine their business. If you are a current business owner or if you plan to start a business soon, this seminar will prove to be very valuable in helping you develop a legal and profitable business with an excellent chance for future growth. Make a solid investment in the survival of your business by learning how to avoid these fifteen common mistakes. Bob Moore is a successful entrepreneur who is very knowledgeable on this subject. Bob truly wants to help people succeed in their business venture and in life. He will address your business concerns and provide you with a plan to help your business venture succeed.
Instructor: Bob Moore
Date: November 12
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

Social Media Marketing Strategies – Twitter, Facebook, YouTube and More!
This seminar is strongly recommended for business owners and entrepreneurs who want to learn the latest marketing strategies to attract more customers and increase your sales with less work and expense through the power of Social Media on the Internet. Learn how to connect with customers and prospects, how to generate more leads and how to be perceived as the expert in your field. Learn how to increase your revenues, reduce your marketing expenses and get the word out about your business with social media marketing. Learn how to create a following with Twitter, Facebook, YouTube and other social media sites that will have people talking about your business. Internet Marketing Expert Teresa Broadway is an excellent speaker who will show you how you can utilize social media to expand your business by reaching more prospective internet customers.
Instructor: Teresa Broadway
Date: November 19
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 105 – Blair Auditorium

  

Etsy Marketing Strategies
Etsy is a rapidly growing online marketplace for selling handmade goods, vintage items and craft supplies. With more than 30 million members, there is no better place to launch your own creative small business. Learn how to register and start selling your art, crafts, jewelry and vintage items on Etsy. Participants will be guided through planning the basics of their business strategy and given an in-depth look at Etsy's tools to help you succeed online.
Instructor: Nick Hawks
Date: December 1
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 105 – Blair Auditorium

  

Amazon Marketing Strategies
Amazon is the leading e-commerce website in the United States with more than 237 million active customer accounts. Amazon is the fastest way to start selling online. Learn how to register online, choose the account that fits your goals and list an item on Amazon to maximize your profitability. Learn how to ship your items and minimize your expenses. Learn about the various options and costs for selling on Amazon.
Instructor: Nick Hawks
Date: December 3
Time: Thursday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 105 – Blair Auditorium

  

Legal Considerations for Business Owners and Entrepreneurs
This seminar is strongly recommended for all business owners and entrepreneurs. Learn the advantages and disadvantages of the basic types of business structures, including sole proprietorships, partnerships, limited liability companies and various types of corporations. Learn how much legal protection you need to conduct business in your field of operation. Learn how to design a basic contract between your business and your customers to ensure that you will receive prompt payment for your products or services. Evaluate the basic legal needs of your small business through open discussion with an experienced attorney.
Instructor: Harry Fisher
Date: December 8
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

Legal Strategies for Business Owners Concerning Major Life and Death Issues
This seminar is strongly recommended for all business owners and entrepreneurs. Learn how the following basic legal documents can protect you from financial disaster: Power of Attorney; Healthcare Power of Attorney; Living Will; Key Person Insurance; Testamentary Will; Trust for Minor Children; Revocable Trust; and Business Agreements pertaining to Death or Withdrawal. Evaluate your legal needs to prepare for your future and protect yourself from financial hardship through open discussion with an experienced attorney.
Instructor: Harry Fisher
Date: December 15
Time: Tuesday, 6:00 PM – 9:00 PM
Fee: Free, Building 100, Room 136

  

To register online for any of these seminars,please visit our Small Business Center Network website: www.ncsbc.net//center.aspx?center=75340

  

To register for any of these seminars by phone or email, please contact:

Richard Hinson, Small Business Center Director

910-576-6222, extension 216

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Continuing Education Team | (910) 576-6222

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Clare Cagle

Instructor, Adult Literacy

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Robin Coates

Dean of Continuing Education

ext. 253

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Lewis Edwards

Continuing Education Coordinator

ext. 215

Abraham Encinas Torres

J. Abraham Encinas-Torres

ESL Lead Instructor-Recruiter

ext. 249

Andrew Gardner

Andrew Garner

Coordinator,
Business & Industry Services

ext. 532

Kathy Garner-Smith

Kathy Garner-Smith

Coordinator,
Career & College Readiness

ext. 236

Richard Hinson

Richard Hinson

Coordinator, Small Business Center

ext. 216

Maria Inman

Maria Inman

Assessment/Retention Specialist

ext. 254

Angela Kennedy

Ashlie Martin

Assistant to the Dean of Continuing Education

ext. 255

Connie Parsons

Connie Parsons

Administrative Assistant

ext. 256

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Kaye Taylor

Receptionist/Data Entry

ext. 508

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