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Fully Online Course Description
MKT120 - Principles of Marketing
Instructor: Erin Lucas (lucaseatmcc@yahoo.com)
Required Texts:Marketing: Real People, Real Choices, 4th edition
ISBN# 0-13-144968-0
(verify with instructor via email before purchasing at online stores!)Required Software: Microsoft Word
Prerequisites: None
Description: This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
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Updated October 21, 2008